Branding with Behavioral Science
Learn how your customers cognitively perceive, judge, and engage with brands.
A combination of psychology and economics at its core, Branding with Behavioral Science delivers the evidence-based science behind perception, relationships, and trust. This session is your dynamic, interactive, and reflective journey into building a trusted brand.
During the interactive experience, you answer questions, reflect, and learn from your experience with brands. As we venture through this irrational journey of human behavior, we will discover how you, your peers, and your customers cognitively perceive, judge, and engage with brands.
Trust is the most powerful branding influencer. Michael Barbera will give you the psychological reTRUST framework that brands use to build trust and positive relationships.
LEARNING OBJECTIVES
• Recognize how brands apply psychology to marketing, branding, and communication
• Understand how to leverage your resources to build a remarkable brand experience
• Attendees will learn how to apply behavioral science to branding with the reTRUST framework
Your Instructor
Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.